Cecilia Huster
Lead Product Designer
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20+ years of
customer-driven design
Investment Scorecards help employees make decisions in their 401(k) plans.
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Financial advisors create and edit plans for their customers. Requirements are different, but no less stringent, for professional users.
The web promises to open up a world of possibility for everybody, regardless of disabilities. As a designer, there are a few things you need to know to deliver on that promise.
To be a global player, means to be a local player everywhere. Here is an example of how that can be achieved through innovative wireframes for right-to-left languages.
As Luke Wroblewski likes to say "Obvious always wins." Graphs need to be both beautiful and easy to understand for the target audience.
Next I decide on the type of layout for each form factor. I've designed for anything from old iPhones to 50" monitors.
Once it's clear what I'm trying to achieve, I map out customer journeys and flows. What order do the tasks need to be performed in? This is a good time to look for how new technology can better serve the user.
Rather than jump straight into the design, I do preliminary research to analyze the task I'm designing. Activities such as Know/Feel/Do are also an opportunity to get stakeholders involved.
What is the outcome the user wants? That question forms the starting point for my design process. From there I can come up with new ways of helping users achieve their goals faster and with more ease..
Top Down Design Process
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